— VISUAL IDENTITY

Sport Campus Zuiderpark

Field Visual Identity 
Role Designer
Year 2015-2016
Agency Total Identity
 

 

Sport Campus Zuiderpark aims to be the leading center for sports and education in the Netherlands. It is a sports and learning environment where athletes, sports lovers, students and professionals meet each other, inspire and cooperate. It’s the beating heart of sports in The Hague and it is a center where sporting events are organized.

The client took pride in the aesthetics of the building, therefore we decided to use it as inspiration for the visual identity. For the photography we aimed for the movement of the athlete to be in focus while the background to be dark to not loose the attention of our users in it. 

My role was to support the creative director with visual explorations for the initial phase of the project, later on designing and helping with the art direction for some of the applications. 

Credits
Advisor – Elisabeth Kroon
Creative Director – Edwin van Praet
Design – Edwin van Praet, Tim Hölscher, Natalia Bourges
Desktoppublishing – Paul Scholte