Met Fred

Field Web, UI, Concept
Role Lead Designer
Year 2016
Agency Total Public


In a world that is changing faster and faster, people make the difference, this is Fred Doeleman's vision which is why he created MetFred which is a website dedicated to finding professionals and putting them in touch with companies that match their profile. To strengthen your organization, make it personal.

— Graphic Style

We worked together with our client to come up with a style that represented him and his main focus. After quite some meetings we came up with the idea that the best way to do this was by taking his own signature to create the logo and by observing our client and his fashion yet classy way to dress we quickly realized that the best possible visual identity was indeed a combination of patterns in a cold and sort of dark color palette. 

Edwin van Praet – Creative director / Paul Monster - Desktop publishing