Food Up! Brabant

Field Web, UI, Branding
Role Lead Designer
Year 2016
Agency Total Public


Agrofood is one of the main sectors of the province Noord-Brabant. FoodUp! Brabant, is a new platform for agrofood, aspires to transform the sector into a supply chain of fair and healthy food. The platform connects initiatives, ideas, products, services and people to stimulate new ways of producing, enterprising and consuming.

—— Graphic Style

When we talk about food or process that takes what we consume every day, first thing that comes to my mind is something you feel with your hands, very human and something we relate almost intuitively. To express this feeling I used illustrations and textures, the logo represents a round table where people come together and the exchange of ideas and trading happens.

Client Services, Advisor / Elisabeth Kroon
Creative Director / Edwin van Praet
Desktop publishing / Paul Monster, Paul Scholte
Web Development / de Lynx